Bernard Roth (Books)

Bernard Roth Books

Bernie Roth is the Rodney H. Adams Professor of Engineering at Stanford University. A longtime veteran of the Stanford design scene, he first joined the Stanford Design Division faculty in 1962. His work focuses on innovation and practical applications of technology. He helps his students and colleagues find new solutions to complex problems.

The Achievement Habit

Stop Wishing, Start Doing, and Take Command of Your Life

288 pages
11 hours of reading

Exploring the transformative power of design thinking, Bernie Roth shares insights from his experience at the Stanford d.school to inspire readers to reach their seemingly unattainable goals. By applying creative problem-solving techniques, he encourages a shift in mindset that fosters innovation and personal growth, making it accessible for anyone looking to enhance their life and overcome challenges.