Designed for introductory business and organizational communication classes, this text focuses on teaching students to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. Basic communication contexts--interpersonal, group, and public speaking--are applied to the business setting.The Fifth Edition addresses current challenges to business communication presented by new technology, the global marketplace, and diversity within the workforce.Real-World Applications: Practicing Business Communication boxes examine communication practies in a wide range of businesses.Strategic Skills give students tools they will need as they transition from the classroom to a business setting.Ethical Issues boxes challenge students to think critically about the role ethics takes in business communication.
