David G (David George) Pugh Books
The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena
- 320 pages
- 12 hours of reading
In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ''behavioral differentiation' The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.
