William A. Cohen Books
January 1, 1937
William A. Cohen is an authority on leadership and strategy formulation and deployment. He shares his expertise through speeches and seminars for prestigious institutions and a wide array of corporations. His work delves into the art of leadership and the wisdom of generals. Cohen also explores how to achieve success in a consulting career.
A guide to strategic planning based on methods Cohen has implemented at companies across the United States. His unique approach applies proven strategies used in warfare to business planning and shows how any manager can plan a winning strategy and position a product competitively by allocating human and financial resources effectively. To aid in implementation, the author includes step-by-step scenarios that illustrate the power of competition-based planning in marketing, budgeting, production, and personnel policy. Easy-to-use checklists help readers develop their strategic plan point by point.
Staňte se úspěšným poradcem
- 296 pages
- 11 hours of reading
Být nezávislým poradcem nabízí velmi zajímavé povolání. Není však jednoduché s touto činností začít a vyniknout v ní. Tato kniha zodpoví četné praktické otázky začínajícího i zavedeného poradce. Dozvíte se jak připravit nabídku, ocenit své služby, naplánovat konzultační projekty, uskutečnit kontrakt, řešit problémy s klienty, připravit prezentaci na profesionální úrovni apod.
