Godfrey Harris Book order

Providing those who are the first line of defence in preserving and protecting the artefacts of our cultural heritage with 10 specialised and reproducible forms to help them assemble, categorise, compare, describe, display, inventory, safeguard, and value all the elements of their collection to assist appraisers, auctioneers, competitors, curators, governmental authorities, heirs, insurance companies, and others in understanding and appreciating the elements of a particular collection.

This book has been written to help everyone remember everything they like to have with them on any trip away from home. It also helps you make sure that what goes with you on a trip ends up being delivered to the right person in the right place and that nothing you intend to bring home with you gets left behind.

Comprehensive exploration of word of mouth advertising as a separate and equal marketing tool to traditional media advertising, public relations, and product presentation. Includes an analysis of word of mouth concepts that work and those that don't, a detailed description of word of mouth programs that any business or organization can implement immediately, and an explanation of particular techniques that can be employed in the development of new word of mouth programs.

More than 195 ideas and techniques to get your customers generating positive word of mouth advertising plus over three dozen ways to prevent negative word of mouth comments from doing any damage to your business.