Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling.
Draws on interviews with the Google founders' employees, competitors, and professors to trace their early years, expansion strategies, and advertising restrictions while analyzing their user-focused philosophy.
An award-winning journalist and technology correspondent for BusinessWeek draws on interviews with the Google founders' employees, competitors, and professors to trace their early years, expansion strategies, and advertising restrictions while analyzing their user-focused philosophy.
Amazon's business model is deceptively simple- make online shopping so easy that customers won't think twice. It can be summed up by that button on every page- 'Buy now with one click'. Why has Amazon been so successful? Much of it hinges on Jeff Bezos the CEO and founder, whose unique character and ruthless business sense have driven Amazon relentlessly forward. Through interviews with Amazon employees and competitors, One Clickcharts Bezos's rise from computer nerd to world-changing entrepreneur. It reveals how he makes decisions and where he will take Amazon next. Amazon is a case study in how to reinvent an entire industry. It is one that anyone in business ignores at their peril. 'Richard Brandt compellingly profiles one of the great internet executives of the era' Stephen Leeb, author of The Oil Factor and Red Alert