Josh Kaufman is an independent business educator who empowers individuals to understand and master foundational business concepts. Through his unique, multidisciplinary approach, he simplifies complex ideas, making them accessible to a wide audience. Hundreds of thousands of people have gained essential business skills through his work and programs. Kaufman focuses on practical learning and fosters a global community of self-motivated business learners.
"Provides a comprehensive overview of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, management, systems design, analysis, and operations... in clear, straightforward, and simple terms."--Back cover
What would you like to learn? How to paint a great portrait, launch a business, play piano . . . or even fly an aeroplane? The only thing holding you back is the time and effort it will take. But there is a way to go from knowing absolutely nothing to performing well, with just 20 hours of practice. Josh Kaufman, author of the international bestseller The Personal MBA, has developed a brilliantly simple approach to help you learn anything. He shows you how to deconstruct complex skills, make the most of your time, and clear away obstacles in your path. The First 20 Hourshelps you pck up any skill in record time . . . and have much more fun along the way. 'A blockbuster in the making. After reading this book, you'll be ready to take on any number of skills and make progress on that big project you've been putting off for years.' Chris Guillebeau, author of The $100 Startup
Sharing the essentials of sales, marketing, negotiation, strategy, and much more, the creator of PersonalMBA.com shows readers how to master the fundamentals, hone their business instincts, and save a fortune in tuition.
'No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game' KEVIN KELLY, FOUNDING EXECTIVE EDITOR OF WIRED Are you searching for your next challenge? Are you tempted to go to business school? Before you do, save your money and read The Personal MBA. Getting an MBA takes two years of your life. And most of it is spent on PowerPoint presentations and outdated financial models, rather than learning what it takes to run a real business. The Personal MBAdistils the most valuable lessons of the finest business school and the best business books of all time into simple, memorable ideas and tools. This book is all you need to learn the fundamentals of business. Master concepts such as the Iron Law of the Market and the twelve forms of value, and discover exactly how to apply them to transform your career. 'After you've read The Personal MBA, you won't be open to people telling you that you're not smart enough, not insightful enough or not learned enough to do work that matters. Josh Kaufman takes you on a tour of the key ideas in business' SETH GODIN, AUTHOR OF PURPLE COWAND LINCHPIN
Citing a disparity between the models taught in business schools and the practices of the real world, a business and marketing educator shares essential principles in such areas as sales and strategy and offers advice on making the most of every career stage.