Specific: How brands draw inspiration from a world that doesn't want any more
- 246 pages
- 9 hours of reading
People take in information differently than ever. Our minds are full of information, full of brands that want in. We need solutions to problems, on demand. We don't need more brand attributes to memorize. But what do brands do? They try to use 100-year-old brands as examples of how to reach us today. Branding today, takes a today mindset.
