Walter Lürzer Books

The world’s most accomplished advertising photographers show off their work in this tribute to their technical, storytelling, and persuasive skills. Cultural influences are apparent in work from such countries as Japan, Holland, Germany, Hong Kong, and Spain, beginning with an interview with Erik Kessels, an award-winning art director. His statement that good photography must generate emotion, not just capture it, is borne out by the 428 pages of full-color images that follow.