Alan Eagle Books

Both Eric Schmidt and Jonathan Rosenberg, seasoned Silicon Valley executives, transformed their management understanding during their decade at Google. They embraced Coach John Wooden's insight that learning continues beyond initial expertise. Their experiences at Google, which evolved from a start-up to a global powerhouse, are encapsulated in this engaging primer on corporate culture, strategy, talent, decision-making, communication, innovation, and navigating disruption. The authors highlight how three major shifts—the internet, mobile, and cloud computing—have empowered consumers and altered corporate dynamics. Companies that will thrive are those that produce exceptional products and attract 'smart creatives,' a new type of multifaceted employee. The book presents management principles like 'Consensus requires dissension' and 'Think 10X, not 10%,' supported by unique anecdotes from Google’s history. Rosenberg recalls how an internal management class, initially marked 'Google confidential,' was shared publicly after a suggestion to embrace openness. This work codifies the essence of Google's innovative approach and its commitment to empowering employees for success.

The team behind How Google Works presents management lessons from Bill Campbell, a legendary coach and business executive whose mentorship has significantly influenced modern entrepreneurs, contributing to over a trillion dollars in market value. Campbell was pivotal in the growth of major companies like Google, Apple, and Intuit, building strong relationships with Silicon Valley leaders such as Steve Jobs and Larry Page. His legacy encompasses not only successful businesses but also the personal development of countless individuals, including entrepreneurs, venture capitalists, and educators, fostering a culture of respect and friendship until his passing in 2016. Eric Schmidt, Jonathan Rosenberg, and Alan Eagle, who worked closely with Campbell at Google, witnessed how he cultivated trust, encouraged personal growth, inspired courage, and addressed tensions in dynamic environments. To honor his memory and guide future leaders, they have distilled his wisdom into this essential guide. Drawing from interviews with over eighty individuals who knew Campbell, the book outlines his principles and illustrates them with stories from the many people and companies he impacted. The result is a valuable blueprint for business leaders seeking to develop high-performing, agile cultures and teams.