John Zeratsky Books

A transformative formula for testing ideas, this approach works for both startups and large organizations. In just five days, teams can progress from idea to prototype to decision, saving significant time and resources. This method is essential for entrepreneurs facing crucial questions about focus and implementation. The unique five-day process, developed by designer Jake Knapp at Google and refined with partners Braden Kowitz and John Zeratsky at Google Ventures, has been successfully applied at over 100 companies across various sectors, including mobile, e-commerce, healthcare, and finance. It provides a practical guide for addressing critical business challenges, making it suitable for teams of any size, from small startups to Fortune 100 companies, as well as educators and nonprofits. This book is ideal for anyone with a significant opportunity, problem, or idea who needs immediate answers.

Three Google Ventures design partners outline a five-day process for problem-solving and identifying correct solutions using design, prototyping, and testing ideas with customers.

What if you could step off the hamster wheel and start taking control of your time and attention? As creators of Google Ventures' renowned 'design sprint', Jake and John have helped hundreds of teams solve important problems by changing how they work. Building on the success of these sprints and their experience designing ubiquitous tech products like Gmail and YouTube, they spent years experimenting with their own personal habits and routines, looking for ways to help individuals optimize their energy, focus, and time. Now they've packaged the most effective tactics into a four-step daily framework that anyone can use to systematically design their days. Making time isn't about radically overhauling your lifestyle; it's about making small shifts in your environment to liberate yourself from constant busyness and distraction. Make Time is a must-read for anyone who has ever thought 'if only there were more hours in the day...'

Do you ever wonder where your day went? Or daydream about activities you'll get to "someday"? Knapp and Zeratsky share their tactics for a four-step daily framework that you can use to systematically re-design your days. Highlight, Laser, Energize, Reflect. You may not be able to add more hours to your day-- but you can learn to make your life your own, day by day. -- adapted from jacket