Braden Kowitz Books

A transformative formula for testing ideas, this approach works for both startups and large organizations. In just five days, teams can progress from idea to prototype to decision, saving significant time and resources. This method is essential for entrepreneurs facing crucial questions about focus and implementation. The unique five-day process, developed by designer Jake Knapp at Google and refined with partners Braden Kowitz and John Zeratsky at Google Ventures, has been successfully applied at over 100 companies across various sectors, including mobile, e-commerce, healthcare, and finance. It provides a practical guide for addressing critical business challenges, making it suitable for teams of any size, from small startups to Fortune 100 companies, as well as educators and nonprofits. This book is ideal for anyone with a significant opportunity, problem, or idea who needs immediate answers.

Three Google Ventures design partners outline a five-day process for problem-solving and identifying correct solutions using design, prototyping, and testing ideas with customers.