Charles Turner Books

An effective customer relationship management (CRM) strategy can deliver outstanding improvements in profitability, revenue growth and business sustainability.Meeting the right customers’ needs profitably is busnesses’ biggest challenge. With customer choice wider now that it has ever been, not least because of the emergence of the World Wide Web and other new technologies, competition is fiercer and pressure on margins greater than ever. The need to build long-term customer relationships that are profitable is paramount. Customer relationship management (CRM) seeks to organise a business around its customers. This book describes customer relationship management and explains why businesses are employing it. This book describes customer relationship management and explains why businesses are embracing it. It looks at the increasingly complex nature of customer-supplier relationships and demonstrates how to calculate customer life-time values. Subsequent chapters deal with relationship marketing, technology and business processes in support of CRM, CRM in a business-to-business environment, and the implementation of CRM. It concludes with 10 top tips.

Set against the backdrop of the devastating yellow fever outbreak in 1878 Memphis, the story follows Louis Schuyler, a young Episcopal priest who feels compelled to leave his comfortable life in New Jersey to assist the afflicted. As he confronts the chaos and despair around him, he grapples with his faith, the implications of his mission, and the spiritual pride that fuels his determination. Louis's internal struggle raises profound questions about the nature of faith in the face of suffering and the limits of one man's ability to help in a time of crisis.

The story explores the unexpected consequences of a sermon on the good Samaritan, as George McKenna finds his life altered when Rose Templeton, a devoted widow from his congregation, acts on his message by taking in a homeless man. This act of kindness leads to unforeseen events that challenge George's beliefs and disrupt his world, prompting a deeper exploration of compassion and its impact on their lives.