Jean Noël Kapferer Biography

Jean-Noël Kapferer stands as Europe's leading authority on brand management, internationally recognized as a foremost global specialist and an influential thinker in the field. His work, translated into numerous languages, is characterized by in-depth analysis and creative recommendations stemming from his international perspective and a balance between theory and practice. Kapferer pioneered key concepts in modern brand management, advocating early for brand identity and a holistic approach, distinguishing his insights from attribute-focused North American theories. His innovative contributions, including the identity prism and brand kernel, continue to shape international brand strategy.