This author focuses on entrepreneurship and the development of successful products. They champion principles of customer development and the Lean Startup methodology, rigorously testing and applying these concepts. Through their writing, they aim to share learnings and create resources that help entrepreneurs increase their odds of success, driven by a mission to build products that people actually want.
"Scaling Lean offers an invaluable blueprint for modeling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong, "--Amazon.com.
Offers a systematic approach to product/market fit, discussing customer involvment, optimal time to obtain funding, and when to change the plan.