* Part of the new Market Research in Practice series published in association with the Market Research Society
Paul N. Hague Books
The Market Research Series: Questionnaire Design
- 144 pages
- 6 hours of reading
This book provides a fresh and informative guide to good practice, enabling readers to avoid costly errors and develop the necessary skills, through experience, from a sound base of knowledge.
The Market Research Series: Presentations and Report Writing
- 128 pages
- 5 hours of reading
Le interviste nelle ricerche di mercato
Guida per pianificare e condurre interviste ad aziende e consumatori
- 160 pages
- 6 hours of reading
Průzkum trhu
- 234 pages
- 9 hours of reading
Monografie přibližuje podstatu a základní principy úspěšného marketingového výzkumu.