Gwyneth Moore Book order

"A practical and beautifully illustrated introduction to how fashion brands are established and how they stay visible in a shifting consumer landscape. Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways"-- Provided by publisher

Published to coincide with the first major retrospective on the artist in over 30 years, and featuring a number of rediscovered masterpieces, Henry Lamb: Out of the Shadows aims to cement his rightful position in the forefront of early 20th-century British art.

Provides visual arts students with a theoretical and practical exploration of each of the fundamental topics within the discipline of Fashion Management. This title addresses the ways in which brands engage with customers, through the digital channels as well as traditional methods.