Chaldini Robert Books

Dr. Robert Cialdini is an internationally renowned expert in the science of influence, whose lifelong research focuses on persuasion, compliance, and negotiation. His work delves into the reasons why people agree to requests in business settings, uncovering the scientifically-backed principles that drive these decisions. Cialdini's influential books have been translated into numerous languages, selling millions of copies worldwide. He is the most cited living social psychologist in the field of influence and persuasion, with his insights continuing to shape international consulting and training practices.