Psychologists need access to recent data and industry trends. They can get all they need here in this updated bestseller. Keeping close to its roots, this edition retains both the classic and current research, coverage of diverse issues and a lively writing style. Topics include: understanding social behavior, perception, prejudice, interpersonal attraction, and more. Ideal for social psychologists at any stage of their career.
Donn Erwin Byrne Books
An attractive introductory text for undergraduates. Pedagogical features include chapter outlines, bold key terms and margin definitions, chapter summaries, and reviews of key points, plus boxes on classic studies and important figures in the field. Includes color photos and graphics. This second ed