This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.
Deirdre Breakenridge Book order (chronological)
PR 2.0 : new media, new tools, new audiences
- 256 pages
- 9 hours of reading
PR 2.0 is a combination of social media tools that are available to communications professionals for both large and small brands to use to reach influencers and consumer audiences directly.
Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.