Richard Mosley Books

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pret a Manger.

This facsimile reprint of a scarce antiquarian book preserves the original text while acknowledging potential imperfections like marks and flawed pages due to its age. The publication aims to highlight the cultural significance of the work, reflecting a commitment to protecting and promoting literature through accessible, high-quality editions that remain true to the original.

Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent.