Illustrates the evolution of logos, symbols, and icons created for a variety of clients, covering the creation of the original concept through different directions considered, initial roughs, and how the final design was adapted for use in various formats.
24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media
A different kind of logo book for designers! Instead of the typical collection of finished logos, this book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design.