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Created through a "student-tested, faculty-approved" review process with over 2,000 students and faculty, BUSN 5e is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN5. Designed specifically for today's learner, BUSN's streamlined, riveting design presents the entire core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communication. BUSN5 directly connects readers with what's happening in business today and how it will affect them. The book focuses on business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, while tightly integrated resources, such as CourseMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills.

Discover the vibrant energy and challenges of today's business landscape within the engaging pages of Kelly/McGowen's BUSN 3E. Tailored for contemporary learners, this edition captivates readers with a streamlined design that covers core Introduction to Business topics in 17 concise chapters, including a unique focus on Business Communications. More than just a textbook, BUSN 3E connects readers to current business trends and their implications, whether they are pursuing a business major or other interests. The second edition adopts a reader-focused, non-linear learning model at an accessible price. Crafted by experienced instructors with input from current students, the visually appealing presentation emphasizes essential business principles, featuring less text, more visuals, and digestible information chunks to enhance understanding. Real-life examples link business concepts to everyday experiences and career success. Integrated resources, including an interactive website and up-to-date news feeds, sharpen business, study, and communication skills, keeping readers engaged and motivated about the dynamic world of business. Important Notice: Media content referenced may not be available in the ebook version.