Ronald Schmelzer Books

This book makes Service-Oriented Architecture (SOA) and Web services accessible to both business and IT leaders, addressing real-world challenges faced by organizations today. Authors Jason Bloomberg and Ronald Schmelzer, senior analysts at ZapThink, emphasize the importance of service orientation in a competitive landscape. They strip away the confusion surrounding enterprise architecture, offering practical solutions for creating a sustainable and efficient framework. The book appeals to both technical experts and business professionals, providing insights that are crucial for understanding the impact of SOA on business operations. With a humorous and engaging style, the authors present service orientation not just as a technology, but as a transformative philosophy for organizing business processes. They argue that failure to adopt this approach could lead to competitive disadvantage. The book serves as a guide for companies looking to leverage technology to achieve their business goals, empowering them to transition from stagnation to competitiveness. It is recommended for anyone seeking a realistic, insightful understanding of how service orientation can revolutionize their enterprise.