Marketing is all around us. From your very first memories to the moment before you opened this book, you've been inundated by marketing. You learned to read from the logos on the side of the road, and you spend your time and your money in response to what marketers have paid to put in front of you. Marketing, more than a lake or a forest, is the landscape of our modern lives. Because marketing has been done to us for so long, we take it for granted. This is Marketing turns that upside down and opens the door for you to do something with marketing. To make something better. To cause a change you'd like to see in the world. To grow your project, but mostly to serve the people you care about.
Isabel Murillo Fort Book order (chronological)


Kabul Beauty School
- 320 pages
- 12 hours of reading
"Soon after the fall of the Taliban, in 2001, Deborah Rodriguez went to Afghanistan as part of a humanitarian aid group. Surrounded by people whose skills--as doctors, nurses, and therapists--seemed eminently more practical than her own, Rodriguez, a hairdresser and mother from Michigan, despaired of being of any real use. Yet she found she had a gift for befriending Afghans, and once her profession became known she was eagerly sought out by Westerners desperate for a good haircut and by Afghan women, who have a long and proud tradition of running their own beauty salons. Thus the idea for the Kabul Beauty School was born. Within that small haven, the line between teacher and student quickly blurred as these vibrant women shared with Rodriguez their stories and their hearts, ultimately giving her the strength to leave her own unhealthy marriage and allow herself to love again, Afghan style."--From publisher description