Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Ed Feijen Book order (chronological)


Samenwerken in projecten
De teamrollen van Belbin voor studenten - Eerste druk - Met officiële Belbin teamrollentest
- 116 pages
- 5 hours of reading
Studieboek op hbo-niveau voor het laten samenwerken van professionals in projecten.