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Paul van der Hoek Book order (chronological)

    Marketing, de essentie
    Marketing. An Introduction

    • Marketing. An Introduction

      • 656 pages
      • 23 hours of reading

      This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.

      Marketing. An Introduction2016
      3.2

    • Marketing, de essentie

      Negende editie - Nederlandse bewerking: Paul van der Hoek en Ton Borchert

      • 354 pages
      • 13 hours of reading
      Marketing, de essentie2009