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Paul van der Hoek Book order (chronological)

    Marketing, de essentie
    Marketing. An introduction

    • Marketing. An introduction

      • 122 pages
      • 5 hours of reading

      For the Principles of Marketing course.Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy.

      Marketing. An introduction2016
      4.2

    • Marketing, de essentie

      Negende editie - Nederlandse bewerking: Paul van der Hoek en Ton Borchert

      • 354 pages
      • 13 hours of reading
      Marketing, de essentie2009