'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Ton Borchert Book order (chronological)
Services Marketing Management, an Introduction
- 274 pages
- 10 hours of reading
Marketing, de essentie
Negende editie - Nederlandse bewerking: Paul van der Hoek en Ton Borchert
- 354 pages
- 13 hours of reading