Josh Cotton Books

Foreword by New York Times bestselling author and retired Navy SEAL Jocko Willink. This is essential reading for business leaders aiming to build elite teams and excel in talent acquisition. Talent is the cornerstone of success, whether in Silicon Valley, Wall Street, or on battlefields. It is a crucial asset that remains unquantified on balance sheets yet drives a company's true value. In today's hypercompetitive landscape, the battle for talent is more critical and complex than ever. A survey of eight hundred CEOs and six hundred C-suite executives in 2019 revealed that attracting and retaining top talent is their primary concern. To succeed, organizations must focus on securing the best talent, but without the right strategy or mindset, this goal is unattainable. Your workforce is your strongest competitive advantage, surpassing products or services. The US Special Operations community exemplifies excellence in talent management, grounded in the belief that Talent + Leadership = Victory. This work delves into how US Special Operations Forces identify, select, and nurture world-class talent. By adopting a talent mindset, organizations can effectively hire, train, and position the right individuals to make impactful decisions, enabling them to regain the competitive edge and succeed in the talent war.