Gerry McGovern Book order (chronological)

Written by an internationally-acclaimed specialist in the field, Killer Web Content gives you the strategies and practical techniques you need to make your website really work for you. On the Internet, if you're not read, you're dead. Killer Web Content is an accessible, concise, and practical guide to the strategies and techniques you need to get the very best out of your online content. This book helps readers - provide visitors to their website with the right content at just the right time- write compelling Web content that users really respond to and want more of- make sure their website has the best possible chance of getting into the first page of search results- understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From software companies to universities to governments, online content is something that has to be done right.

The first chapter of this guide is invaluable, offering great insights into writing for both traditional and web audiences. It serves as a definitive how-to for writers, editors, and publishers of web content, emphasizing that good writing is often rare online due to its inherent challenges and the slow recognition of its importance in the digital landscape. While the Web has non-textual elements, most users primarily engage with written content, making quality writing essential for any website's success. Effective web design must enhance the accessibility and readability of this content, prioritizing simplicity to help readers find and engage with information easily. This guide codifies the rules for effective web writing and provides nontechnical guidance for everyone involved in website management, from executives to junior writers. It covers a wide range of topics, including accessibility, navigation, and style guides, all aimed at delivering the right content quickly and clearly. With a focus on grammar and style relevant to the Web, it addresses key differences in English usage, plagiarism, and optimal font choices for screens. Packed with practical examples and written in a clear, friendly manner, this guide is essential for anyone involved in website creation, promoting best practices while dispelling common Internet myths.