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Focusing on the art of negotiation, this book presents a parable about a sales professional who learns to navigate various negotiation scenarios effectively. It contrasts two main negotiation philosophies: collaboration and competition, advocating for a flexible approach tailored to specific situations. By introducing a straightforward tool for understanding and adapting negotiation strategies, the authors aim to alleviate "negotiaphobia," empowering readers to confidently pursue favorable outcomes in their dealings.

Presents tips for negotiating in any setting, from compettitive and adversarial to cooperative and collegial to get the best outcome possible.