Rom Brafman Book order

Exploring the psychological resilience of individuals from diverse backgrounds, this book delves into the journeys of children in poverty, prisoners of war, and struggling executives. It highlights the mental strategies that empower people to triumph over significant challenges. By sharing these insights, the author provides readers with practical principles that can be applied to enhance their own lives and careers, encouraging a mindset geared towards success despite obstacles.

In a book that combines psychology and sociology with an insightful understanding of human interactions, Ori and Rom Brafman have written a compelling narrative that helps us to understand the magic behind those moments when we form an incredible connection with other people, or which cause us to become fully engaged in whatever we are doing.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, reveal the hidden psychological forces that drive irrational behavior.