"Touchscreens are key elements of people's everyday lives but critical frameworks for addressing these devices and the associated promises of engagement and embodied experiences are still wanting. White proposes methods for studying touchscreens and digital engagements and expanding a variety of research areas, including studies of digital and Internet cultures, hardware, interfaces, media and screens, and popular culture"-- Provided by publisher
At first glance, these stories seem grounded in the everyday: they paint pictures of idyllic Southern landscapes with characters fulfilling their roles as students, boyfriends, sons and wives. But all is not what it seems. Tackling issues of masculinity, sexual identity, and place, Nick White deconstructs the core qualities of Southern fiction, exposing deeply flawed and fascinating characters on wildly compelling quests.
TODAY'S CONSUMERS WANT EVERYTHING. YOU SHOULD GIVE IT TO THEM. Marketers face a paradox. Consumers expect your brand to know everything about them-who they are, what they want, and why-and to deliver it at the exact moment they need it. But ad saturation and inbox clutter make them resent everything marketers do. In this environment, traditional approaches just won't cut it. Marketing to these entitled consumers demands a new consumer-first marketing. And this book, featuring a foreword by NFL Hall of Famer Steve Young, is the first to lay out how to do it. Based on focus groups and surveys with 7,000 consumers, combined with the authors' experience with hundreds of brands, Marketing to the Entitled Consumer shows you everything you need to apply consumer-first marketing in your organization. You'll learn which data to collect-from purchase histories to pollen counts-and how to deploy it consistently across online, mobile, and real-world channels. You'll see how to build consumer connections that cut through the clutter with the three reciprocal value, relevance, and respectful empathy. You'll even get a roadmap on how to win over your fellow marketers and the rest of your company. Read the book that the legendary marketing thinker Don Peppers called "a warning shot across the bow of traditional marketing." Then get to work. Your entitled consumers are ready for a new approach...are you?
Sleeping Beauty, Cinderella, Little Red Riding Hood, Goldilocks and the Three Bears, Hansel and Gretel -- 15 timeless, well-loved fairy tales are retold in this beautifully illustrated collection. Rich in fantasy and tradition, these classic tales introduce children to the magic of story-telling. A book to keep, to return to, to read again and again -- a book to treasure!