Tiffani Bova Book order

Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customisation, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another. Bova breaks down the strategies deployed by a wide range of companies to show you how: * GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience. * Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books. * Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth.

A gripping narrative unfolds as the story dives into the complexities of ambition, power, and the human spirit. The characters navigate a high-stakes environment, facing moral dilemmas and personal challenges that test their limits. Themes of resilience and the pursuit of dreams are intricately woven throughout, making for an engaging and thought-provoking read. The book captures the essence of contemporary struggles while offering insights into the motivations that drive individuals in the competitive landscape of their lives.