This book stitches together a complete design journey from beginning to end in a way that you ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business.
A handbook for visionaries, game changers, and challengers
This handbook is designed for visionaries and challengers eager to redefine outdated business models and create future enterprises. If your organization must adapt to new realities but lacks a competitive strategy, this resource is essential. Co-created by 470 practitioners from 45 countries, it features a visually engaging 4-color design that simplifies the implementation of strategic ideas and tools. The book outlines common business model patterns derived from leading thinkers, guiding you to reinterpret them for your unique context. You will learn to systematically understand, design, and implement transformative business models or renovate existing ones. This process enhances your understanding of customers, distribution channels, partners, revenue streams, costs, and core value propositions. It includes practical innovation techniques utilized by top consultants and companies like 3M, Ericsson, Capgemini, and Deloitte. Aimed at doers ready to discard outdated thinking, it serves executives, consultants, entrepreneurs, and leaders across all organizations. If you are prepared to change the rules, this resource is for you.