Martin Christopher Books

This book argues that the UK, as a post-modern globalised state, will require means to have influence over events and opponents that threaten the UK's interests in the 21st century, and that its means is the Royal Navy. However, unlike other studies, this research emphasizes the role of logistics, especially afloat support logistics and the Royal Fleet Auxiliary. In doing so, the author rejects the current theory underpinning military operations at distance, that distance degrades capability, and posits an alternative theory, that time is the key factor, for maritime-based forces. The UK must reengage with its maritime status and maintain a maritime-based capability to protect its interests in the new maritime century as a leader within the international community. The book will be of use to scholars and researchers interested in naval history and defence policy.

SMARTPREP IB Flash Cards are designed as a powerful learning tool and teaching aid for the IB Diploma Programme. They are written by experienced IB educators and editors to ensure that they are always pertinent, targeted and focused on preparing students for success. SMARTPREP IB Flash Cards adhere to the official IB DP syllabus and cover the most relevant content in a question-answer format illustrated through texts, diagrams, graphs and tables. Presented in an all-new slim plastic packaging, the system is easy to use. It fosters memorization of key concepts and promotes independent study as well as group interaction in the classroom and beyond. SMARTPREP IB Flash Cards | IB DP Chemistry Option B: Biochemistry, written by Dr. Christopher Martin (Sevenoaks School, UK) and Johannes Koevoet (International School of Florence, Italy), covers option B including the additional higher level (AHL) topics. It is based on the all-new 2016 IB DP syllabus.

Focusing on the evolution of marketing strategies, this book emphasizes the shift from merely increasing market share to fostering long-term, profitable relationships with specific customers. It explores the importance of stakeholder value in relationship marketing, providing insights into how businesses can cultivate deeper connections with their audience for sustained success.

This classic text discusses the role of logistics in achieving corporate and financial goals. It has become the bible of the logistics sector and a frequently-adopted text at top business schools. A proven market leader. Guaranteed high price seller. Successful crossover into practitioner and academic markets. Essential reading for logistics/operations managers and increasingly, managing the chain of demand is a growing area within marketing. Written by a top author and consultant in the field. New chapters on logistics value, integrated logistics, network logistics. Updated case studies throughout, from full international range of industries and companies including Dell, Wal-mart (vs K-Mart), Zara, GE Capital, Li & Fung (Hong Kong), Hewett Packard, Dyson and Nokia. Enhanced by diagrams and chapter summaries.