Originally published as: The Medici effect: breakthrough insights at the intersection of ideas, concepts, and cultures. Boston, Massachusetts: Harvard Business School Press, A2004.
Frans Johansson Book order






- 2017
- 2017
Medici Effect
- 219 pages
- 8 hours of reading
The bestselling book that argues that innovations occur when people see beyond their expertise and approach situations actively, putting together available material in new ways.
- 2015
Focusing on the intersection of luck and skill, this book explores how pivotal moments can shape successful careers and companies. It delves into strategies and insights that can help individuals and organizations recognize and create their own defining moments, ultimately leading to greater achievements and breakthroughs.
- 2006
The Medici effect : what elephants and epidemics can teach us about innovation
- 207 pages
- 8 hours of reading
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.