This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the rules and steps to be taken in order to develop successful media relations.
This title tells the story of the Formula 1 driver, David Coulthard, from his early karting days to the 1997 season driving for McLaren. It describes the trials and triumphs of Coulthard's debut seasons, from his entry into Formula 1 racing, first as a test driver for Williams, to his promotion to race driver following Ayrton Senna's death, to his maiden win for McLaren at the 1997 season-opener in Melbourne. The book also the influence on Coulthard of Scottish racing legends Jim Clark, Jackie Stewart and Innes Ireland; how he gave up a career in the family road haulage business to become a racer; his experiences of karting, Formula Ford 1600, Formula Vauxhall Lotus, Formula 3 and Formula 3000; and his move to McLaren in 1996 as it struggled to become competitive again.
With over 140 images, accompanied by service histories, this book shows the fighters where they should be seen in the air.
Grand Prix Stars - David Coulthard - Sein Leben-Seine Siege-Seine Niederlagen - bk1180; Heel Verlag; Jim Dunn; pocket_book; 1900