Chunka Mui Book order (chronological)

This insightful guide serves as an anthem for large companies aiming to innovate and compete with agile startups. It offers a well-rounded perspective that will resonate with investors, educators, students, journalists, and historians interested in the tech industry's future. The authors challenge the belief that startups inherently outpace established businesses in innovation, arguing instead that large companies can also thrive. Through sharp analysis and engaging case studies, they illustrate that while small and nimble may beat big and slow, big and agile can outperform all. The book presents a roadmap for large corporations to Think Big, Start Small, and Learn Fast, enabling them to leverage their inherent strengths and overcome obstacles. With over $36 trillion of stock-market value at stake due to technological advancements, companies must either adapt and seize future markets or risk obsolescence. The structured approach includes phases that guide organizations on how to innovate effectively. From embracing a doomsday scenario to fostering collaboration and building a portfolio of options, the authors provide actionable insights. Advanced praise highlights its significance for corporate boards and management, emphasizing the importance of adapting to technological change and leveraging existing assets to remain competitive.

”This book is your chance to learn from others’ mistakes.”-- Entrepreneur In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, “Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.” There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure.

When technologies, products, and services converge in radical, creative new ways, a killer app emerges-a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. The steam engine, the cotton gin, and the Model T were all killer apps of their time. Today's killer apps spring from the digital realm: the personal computer, e-mail, and the World Wide Web. Tempted by the promise of such devastating power, companies large and small, from vast multinationals to lean entrepreneurial start-ups, are remaking themselves into organizations that nurture killer apps rather than succumb to them. How is it done? In this groundbreaking new book, strategists Downes and Mui identify the twelve fundamental design principles for building killer apps and offer a progressive guide to transforming your company into a place where killer apps are born. Unleashing the Killer App provides the tools, the techniques, and the proof that you need to incubate the killer app within your organization--and perhaps even release one.