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Richard Brodie

    Richard Brodie is best known for his foundational work on Microsoft Word and his international bestseller on personal growth, Getting Past OK. His influential book on memes, Virus of the Mind, delves into the nature of ideas and their impact on our lives, becoming a staple in academic study. Brodie's writing explores the psychological underpinnings of behavior and the mechanisms by which concepts spread and influence us. He offers readers profound insights into overcoming internal obstacles and understanding the pervasive power of thought in shaping our reality.

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    Virus of the Mind
    Virus of the Mind
    • Virus of the Mind

      The New Science of the Meme

      • 256 pages
      • 9 hours of reading
      4.0(48)Add rating

      Set against the backdrop of Seattle in the mid-1990s, this book delves into themes of identity, community, and personal growth. It explores the lives of diverse characters navigating their relationships and aspirations in a rapidly changing urban landscape. The narrative captures the essence of the era, blending cultural references with poignant storytelling, making it a vivid reflection of the time. Through its engaging prose, the work invites readers to reflect on their own journeys and the connections that shape them.

      Virus of the Mind
    • Virus of the Mind

      • 249 pages
      • 9 hours of reading
      3.5(29)Add rating

      We are surrounded by information in the 21st Century: we are bombarded by advertising, attitudes, celebrities, news, wars, fashion, the latest fads... the sheer amount of information we have access to appears untameable, unworkable, and too much to gain sense from unless we pick and choose very carefully.However, our choices are very often made for us as the result of advertising, media companies, the government and popular culture. The results of these choices are called memes, and their impact is shaping not just society but us individually, and on a core level, beyond psychology, personal free will, and even genetics.The very first book on the subject of memes, and how they behave just like viruses, this is an incredible study into the power of communication and _going along with everyone else_. Virus of the Mind explains just how we are _infected_ by the deliberate shaping of society_s attitudes and behaviours _ and how we can cure ourselves.

      Virus of the Mind