John Zogby Book order

Exploring the intricacies of public opinion, a prominent pollster shares insights from four decades of political races. Through true stories, the book highlights both the effective and ineffective uses of polling, offering readers a nuanced understanding of how polls can shape perceptions and influence outcomes. Zogby's expertise sheds light on the complexities of interpreting polling data in the political landscape.

Eminent pollster Zogby offers this illuminating, fact-filled look at the changing nature of the American Dream and how this is influencing everything--from the politicians people vote for to the goods and services they buy.--From publisher description.