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Alina Wheeler Books

    January 1, 1948

    Alina Wheeler is an expert in perception management and strategic imagination, reshaping how we think about brand identity. Her work demystifies branding, illuminating best practices and tools for building a strong brand. Wheeler offers a fresh perspective on marketing, inspiring innovative approaches. Her focus on the essence of branding helps individuals and organizations effectively manage their perceived value.

    Diseño de marcas. Quinta edición
    Designing Brand Identity

    • Designing Brand Identity

      4.2(1657)Add rating

      Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." —Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." —Communication Arts

      Designing Brand Identity