Alina Wheeler Books

January 1, 1948

Alina Wheeler is an expert in perception management and strategic imagination, reshaping how we think about brand identity. Her work demystifies branding, illuminating best practices and tools for building a strong brand. Wheeler offers a fresh perspective on marketing, inspiring innovative approaches. Her focus on the essence of branding helps individuals and organizations effectively manage their perceived value.

Designing Brand Identity: An Essential Guide for the Entire Branding Team
324 pages
12 hours of reading
"Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration"--Page 4 of cover.
4.2
Diseño de marcas. Quinta edición
336 pages
12 hours of reading
¿Quién es usted? ¿Quién necesita conocerle? ¿Debería importarles? ¿Cómo van a encontrarle? Con independencia de que su objetivo sea revitalizar una marca existente o lanzar una nueva al mercado, presentamos un sistema en cinco fases, probado y universal, para aumentar la diferenciación, promover el reconocimiento y crear ma
Kreowanie marki
przewodnik dla menedżerów marki
308 pages
11 hours of reading

Designing Brand Identity: An Essential Guide for the Entire Branding Team

Diseño de marcas. Quinta edición

Kreowanie marki