Fred L. Fry Books

This book gives owners of new and/or emerging businesses extensive knowledge of the steps of strategic planning. They learn how to assess the external environment, how to address competitive forces, how to identify internal strengths and weaknesses, and how to and develop a strategic thrust for their emerging enterprises.

Designed for introductory courses in business, this book takes an integrative approach going beyond simply presenting management, marketing, finance and accounting. It introduces an integrated business model which is used to illustrate how the many functions of business interact.