This book gives owners of new and/or emerging businesses extensive knowledge of the steps of strategic planning. They learn how to assess the external environment, how to address competitive forces, how to identify internal strengths and weaknesses, and how to and develop a strategic thrust for their emerging enterprises.
Exploring the complexities of life balance, this book presents a fresh perspective that guides busy professionals and managers toward achieving genuine equilibrium and deeper fulfillment. By integrating business theory, original research, and practical consulting insights, it serves as a comprehensive and engaging resource. Readers are encouraged to reflect on their own experiences and construct a personalized approach to balance, making it a valuable tool for those seeking meaningful change in their lives.
Designed for introductory courses in business, this book takes an integrative approach going beyond simply presenting management, marketing, finance and accounting. It introduces an integrated business model which is used to illustrate how the many functions of business interact.