Jeanne G. Harris Books

"In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data has shifted dramatically. Leading companies are doing more than just collecting and storing information in large quantities. They're now building their competitive strategies around data-driven insights that are, in turn, generating impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling supported by data-savvy senior leaders and powerful information technology."--Jacket.

As a follow-up to the successful Competing on Analytics, authors Tom Davenport, Jeanne Harris, and Robert Morison provide practical frameworks and tools for all companies that want to use analytics as a basis for more effective and more profitable decision making. Regardless of your company's strategy, and whether or not analytics are your company's primary source of competitive differentiation, this book is designed to help you assess your organization's analytical capabilities, provide the tools to build these capabilities, and put analytics to work. The book helps you answer these pressing questions: What assets do I need in place in my organization in order to use analytics to run my business? Once I have these assets, how do I deploy them to get the most from an analytic approach? How do I get an analytic initiative off the ground in the first place, and then how do I sustain analytics in my organization over time? Packed with tools, frameworks, and all new examples, Analytics at Work makes analytics understandable and accessible and teaches you how to make your company more analytical.

Tienes más información sobre tu entorno empresarial que nunca. Pero, ¿la estás utilizando para "superar" a tus rivales? Si no es así, podrías estar perdiendo una poderosa herramienta competitiva. En Compitiendo en analítica: La nueva ciencia de ganar, Thomas H. Davenport y Jeanne G. Harris argumentan que la frontera para utilizar datos en la toma de decisiones ha cambiado drásticamente. Ciertas empresas de alto rendimiento están construyendo sus estrategias competitivas en torno a conocimientos impulsados por datos que, a su vez, generan resultados comerciales impresionantes. Su arma secreta? La analítica: análisis cuantitativo y estadístico sofisticado y modelado predictivo. Ejemplares de analítica están utilizando nuevas herramientas para identificar a sus clientes más rentables y ofrecerles el precio adecuado, acelerar la innovación de productos, optimizar las cadenas de suministro e identificar los verdaderos impulsores del rendimiento financiero. Una gran cantidad de ejemplos, de organizaciones tan diversas como Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia y los Boston Red Sox, iluminan cómo aprovechar el poder de la analítica.