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Using a simple framework based on seven scientifically tested steps, Think Small lays bare the groundbreaking findings of behavioural science and offers simple and practical ways for you to achieve your goals.

Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This book presents the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour.