William A. McEachern Books

Student-tested and faculty-approved, ECON FOR MACROECONOMICS is an innovative approach to teaching principles of macroeconomics. This brief paperback includes a suite of learning aids to accommodate the busy and diverse lifestyles of today's learners, including downloadable flash cards, graphing exercises, review cards, and quick quizzes that allow students to study wherever they are and whenever they have time. Designed to reach today's students, ECON says it all in four letters, reflecting how this unique solution speaks in the language of today's learner. ECON for MACROECONOMICS started with student conversations, focus groups, interviews, surveys, and input from nearly 150 faculty members like you. This feedback, along with the author's accessible approach, is united in an innovative, visually rich, professional design that reads like a business periodical. ECON FOR MACROECONOMICS provides a streamlined, concepts-driven format. Choose this text for the unique principles of macroeconomics solution that you and your students have created together.

This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making them less distracting and more useful for students. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including a complimentary student subscription offer, as well as in-text pedagogy to help students learn to analyze the latest economic events as reported in the Journal.

Created through a "student-tested, faculty-approved" review process with numerous students and faculty, ECON: MACRO, 3E is an engaging, accessible solution designed to accommodate the diverse lifestyles of today's learners without sacrificing content. ECON: MACRO, 3E truly leads by example as award-winning teacher and author Will McEachern uses familiar examples and illustrations drawn from actual daily life to vividly demonstrate how readers have been intuitively making economic choices and dealing with economic institutions and events their entire lives. With a user-friendly approach, McEachern connects these life experiences to key macroeconomic concepts and today's latest economic developments and events.