Jamie Kern Lima, best-selling author of Believe It and founder of IT Cosmetics, is here to share her roadmap for embracing the truths that will ignite your confidence and unleash your inner greatness.
Jamie Kern Lima Book order





- 2024
- 2021
The narrative follows Jamie Kern Lima, who transformed her life from a struggling waitress to the CEO of IT Cosmetics, ultimately selling the brand for over a billion dollars. Through her journey, she confronts self-doubt and societal expectations about beauty, sharing personal stories of resilience, including her experience of discovering her adoption. The book encourages readers to silence their inner critics and embrace their authentic selves, offering powerful lessons on overcoming obstacles and achieving dreams, making it essential for women and entrepreneurs alike.
- 2021
The true story of how a once struggling waitress turned her against-the-grain idea into an international bestselling sensation, eventually selling the company for over a billion dollars and becoming the first female CEO of a brand in L'Oreal's 100+ year history. Jamie also takes you on a journey through deeply personal stories of heartbreak and resilience