This author is celebrated for their entrepreneurial spirit and their ability to transform small ventures into global phenomena. Their approach to business, marked by a dedication to standardization and efficiency, revolutionized an entire industry. By focusing on consistent quality and expansive reach, they laid the groundwork for one of the world's most recognizable restaurant empires. Their legacy is a testament to the power of vision and systematic execution.
Few entrepreneurs can claim to have changed the way we do business or the way we live. Ray Kroc is one of them. Now meet the man who became a millionaire within a decade, and share in his contagious enthusiasm, perceptiveness and innovative thinking. Includes eight pages of photographs.