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Vaughan Evans

    Vaughan Evans is a distinguished authority on strategy and business planning, drawing from decades of experience. His writing is characterized by clarity and practicality, often focusing on demystifying complex business concepts. Evans emphasizes making effective strategy and planning accessible, rather than laden with jargon. His approach involves teaching readers to think from the perspective of a backer or manager, thereby increasing the chances of success. His works are valued for their innovative nature and direct applicability to real-world scenarios.

    The FT Essential Guide to Writing a Business Plan
    FT Essential Guide to Developing a Business Strategy
    Kisstrategy: A Keep-It-Simple Guide on How to Build a Winning Strategy for Your Startup or Small Business
    Strategy Plain and Simple
    FT Essential Guide to Writing a Business Plan, The
    Key Strategy Tools
    • Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to gather the necessary evidence and address all your backers concerns. This brand-new edition draws out the specific challenges faced by start-ups, particularly on pinning down your perceived market niche and determining your competitive advantage. There are new chapters on pitching the plan and performing against the plan, using key performance indicators and milestones. Finally, new appendices outline alternative sources of funding and display an example business plan from start to finish.Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing plan with your backers needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed

      FT Essential Guide to Writing a Business Plan, The
    • Strategy Plain and Simple

      • 120 pages
      • 5 hours of reading

      Strategy Plain and Simple's uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow.

      Strategy Plain and Simple
    • Focused on simplifying business strategy, this guide emphasizes essential concepts such as market understanding, competitive advantage, and risk management. Aimed at small business owners and startup entrepreneurs, it offers practical insights in a straightforward manner, making it accessible for quick reading during travel. The endorsements highlight its clarity and applicability, positioning it as an essential resource for those seeking to grow their business without the complexity often associated with strategic planning.

      Kisstrategy: A Keep-It-Simple Guide on How to Build a Winning Strategy for Your Startup or Small Business
    • "Stand, Speak, Deliver!" offers 37 engaging mini-speeches that teach you how to craft and deliver effective presentations. With insights from 25 years of experience, the book covers essential speaking techniques, audience engagement, and presentation skills, ensuring you not only survive but thrive as a speaker.

      Stand, Speak, Deliver!
    • Includes 10 handy do's and don'ts of strategy development - Need powerful decision-making tools at your fingertips? - Want to get the most out of strategic thinking models like Porter's Five Forces? - Only want what you need to know, rather than reams of theory? With the critical strategy tools required to drive your business forward, this book tells you what you need to know, fast.

      25 Need-to-Know Strategy Tools